Pack Up and Go Mystery Road Trip Was a Blast!

Viewing the world through a marketing lens, I occasionally com across personal experiences that seem ripe with opportunity. That was the case with our recent, first ever, surprise road trip set up by Pack Up & Go. We had one of the most delightful, memorable trips, ever.

I wondered if they were fully embracing the potential of the baby boomer market, and pulled up their media kit. When I saw that the average age of their travelers is 32, I had my answer. Boomers generally have more time and more to spend on travel, and may have already been most places they’re familiar with. What better demographic to expose to new destinations?

In this video, we recount and reflect on the 5-day road trip we just completed. Enjoy!