ACM Initiatives — Communications and marketing services for businesses and non-profits, based on storytelling

ACM Initiatives Marketing Strategy and Design

Marketing strategy, website design, SEO, email marketing, e-commerce, video creation, photography, interactive displays, book creation, direct mail and print design


Marketing methods evolve.

Tools improve, delivery methods change.

Fundamentals endure.


Effective business or non-profit marketing and communications begin with well-told stories about topics relevant to your readers/listeners/viewers. These prospects develop trust and loyalty, and desire more. Then, and only then, do they become open to your offer—product, service, or message.


Website Design
  • Driven to convert visitors to buyers

  • Optimized for page rank

  • Integrated blogs

  • Automated social media

  • Galleries, sign-up forms

  • Safe, secure site structure

Email Marketing
  • Audience building

  • Market segments

  • Optimized subject lines

  • Succinct, compelling copy

  • A/B testing

  • Landing pages

  • Marketing automation

Online Stores
  • Quick-find category filters and search

  • Optimized mobile user experience

  • Customer accounts

  • Third-party fulfillment

  • Sales analytics

Video Creation
  • Designed for retention

  • Copywriting

  • Animated graphics

  • Captions and SEO

  • In studio or on site

  • Green-screen interviews

  • Photo reviews

  • Architectural

  • Product

  • Portrait

  • Cataloged and archived

  • Key word tags for retrieval

  • Prints

  • Touch-screen designs that invite engagement

  • User-friendly navigation

  • Embedded video and website access

  • Equipment procurement

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  • Design and copywriting

  • Hard- or soft-cover

  • Short-run digital

  • Print on demand

  • E-books

  • Production management

Print Design
  • Direct mail packages

  • Logos

  • Brochures

  • Catalogs

  • Print ads

  • Signage

Client Work

We’ve Served Clients Across the Country