ACM Initiatives — Communications and marketing services for businesses and non-profits, based on storytelling

ACM Initiatives Food Products Marketing Project Examples

Catalogs, direct mail packages, store directories, and map creation examples.

Catalog Design

Direct Mail Package Design

Click to enlarge

We collaborated with a photography in Dallas, prepared page space allocation, based on sales history and seasonality, and created 48-page catalogs of fruitcakes and other desserts that were sent worldwide, several times per year.

Click to enlarge

We designed all components, from the outer envelope, to the letter, the order forms, the inserts, and the lift notes. We managed the printing and distribution.

Albertsons Stores and Lucky Stores

Boise, ID and Modesto, CA

Store Directory Design

Click to enlarge

These printed store directories were created from store fixture blueprints and alphabetical lists of product categories. Directories for hundreds of individual stores were produced over a ten-year span.

WNC Brewery Tours

Asheville, NC

Map Creation

Click to enlarge

Brewery tours in the Asheville, NC area are a highlight of many visitors’ trips. We created an overview map, as well as detail maps for each individual brewery on the self-guided tour.