ACM Initiatives — Communications and marketing services for businesses and non-profits, based on storytelling

ACM Initiatives Marketing Strategy and Design

Small business digital marketing, website design, SEO, email marketing, e-commerce, video creation, photography, interactive displays, book creation, direct mail and print design


Marketing methods evolve.

Tools improve, delivery methods change.

Fundamentals endure.

What digital marketing moves will really make an impact for your small business or non-profit? It takes more than just a website and Facebook page. Let's get things in motion and working hard for you.


Effective business or non-profit marketing and communications begin with well-told stories about topics relevant to your readers/listeners/viewers. These prospects develop trust and loyalty, and desire more. Then, and only then, do they become open to your offer—product, service, or message.


To see examples, click the orange button above.

Website Design
  • Driven to convert visitors to buyers

  • Optimized for page rank

  • Integrated blogs

  • Automated social media

  • Galleries, sign-up forms

  • Safe, secure site structure

Email Marketing
  • Audience building

  • Market segments

  • Optimized subject lines

  • Succinct, compelling copy

  • A/B testing

  • Landing pages

  • Marketing automation

Online Stores
  • Quick-find category filters and search

  • Optimized mobile user experience

  • Customer accounts

  • Third-party fulfillment

  • Sales analytics

Video Creation
  • Designed for audience retention

  • Copywriting

  • Voice over

  • Captions and SEO

  • In studio or on site

  • Green-screen interviews

  • Goal-driven strategies

  • Optimized for search

  • Calls-to-action

  • Landing pages

  • Scheduling to reinforce other marketing

  • Touch-screen designs that invite engagement

  • User-friendly navigation

  • Embedded video and website access

  • Equipment procurement

Write here…
  • Design and copywriting

  • Hard- or soft-cover

  • Short-run digital

  • Print on demand

  • E-books

  • Production management

Print Design
  • Direct mail packages

  • Logos

  • Brochures

  • Catalogs

  • Print ads

  • Signage

Client Work

We’ve Served Clients Across the Country


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