ACM Initiatives — Communications and marketing services for businesses and non-profits, based on storytelling

ACM Initiatives Home Building Marketing Project Examples

Video, book publishing, photography

Home Building | Nutritional Supplements | Residential Real Estate | Services & Publishing | Food Products | Financial & Retail | Non-Profit

Home Building

HomeSource Builders and HomeSource Design Center

Asheville, NC

Interactive Touch-Screen Display

This video shows how the 46" touch-screen, interactive display invites customer interaction and provides reference to capabilities and online resources.

We designed the interactive experience, wrote the copy, produced the photos, procured and installed the touch-screen monitor and computer equipment in the HomeSource Design Center.

Revisions to the interactive experience can be made and uploaded remotely, reducing on-site maintenance of the system.

Gallery Book

This coffee-table-size, hard-cover book is given to select prospects and local architects. We limited the first print run to 30 copies. As future homes are completed and photographed, we’ll update it with new pages that feature the latest projects.

We designed the book, cover-to-cover, wrote all the copy, and managed the procurement process, end-to-end.

Download the Gallery Book (PDF) >


Architectural Photography

We produced video a walkthrough tour of each home and remodeling project we photographed, as well as work-in-progress videos on select projects, and the testimonial video.

We also produced the introductory video that loops on the interactive display in the HomeSource Design Center.

These photographs are used on the client’s websites, in the interactive display, for canvas printed wall photos, and in the gallery book.

We created all the photography of a dozen new construction homes and several remodeling projects.

Mountain Living Construction

Asheville, NC

Website Design and Photography

Town Square Project Proposal

Click to enlarge

We designed the site, created the wireframe website map, produced the photography and graphics, wrote the copy, and built the site.

Client website >

We collected and enhanced old photos of previous work, wrote most of the copy, based on client input, designed the layout, and created this 32-page proposal.